AIRS Webinar - Communications During an Organizational Crisis

It’s a phone call I’ll never forget. “This is Ben with Fox News and we want to talk with someone about the image of the topless woman you sent to all 10,455 Utah attorneys.” What would YOU do? What steps can you take to mitigate the damage when a crisis hits your organization? Maybe it’s a criminal accusation. Maybe it’s financial mismanagement. It may be an innocuous comment made by a director or foundation executive. Whatever its form, a crisis will strike your organization at some point. The future of your organization may depend on how you handle it.

Things You Will Learn from this Webinar

• What is a crisis for your organization?
• Keys for Crisis Communication.
• How to create a crisis management plan.
• Understanding the perspective of how media cover events.
• What to do and what not to do in a crisis situation.

Matthew Page is Communications Director for the Utah State Bar. He previously worked as Communications Director for Tanner Clinic, a 150-provider medical facility in Utah. He has worked with clients around the country to develop and implement crisis communications plans and strategies.