Everyone knows that social media marketing is important in today’s world. But do you know how to set up a strategy or analyze your posts’ performance to make the most of your social media? Having a clear direction and mapping out your goals will make your social media efforts more efficient and much less stressful! Join us as we go through the process of developing a social media strategy that focuses on brand awareness and ultimately the usage of our 2-1-1 services.
By the end of the webinar attendees will….
- Understand the importance of social media marketing goals and key performance indicators
- Be able to follow best practices for nurturing your audience and amplifying your efforts
- Learn tips for curating content and writing copy that works best for your organization
- Understand social media analytics and the importance of tracking data over time
Join Erin Murray and Lorelei Harris from Lady Moxie Design and Sabrina Lane from Wyoming 211 as our guest presenters! Learn more about them on the "Presenter(s)" tab!
Lady Moxie Design helps inspired small business owners bring their vision to life through strategic branding, website and social media services that lead to purposeful, focused impact.
Erin Murray is the Founder and Creative Director of Lady Moxie Design, LLC, a digital agency that serves clients across the globe. She has been an independent business owner since 2009, transitioning to business services and creative design in early 2016. Since then, she has helped over 30 businesses elevate their purpose and amplify their expertise through intimate collaboration and strategic brand development. When she’s not helping small businesses work toward creative solutions, you can find her rummaging through vintage treasures, exploring different cultures through food, and traveling the world as a military spouse.
Executive Director, Wyoming 211 Inc.
Sabrina Lane is the Executive Director for Wyoming 2-1-1 located in Cheyenne, Wyoming. She started her non-profit career in 2000 with the Laramie County Community College Foundation where she served as both the Associate Director and Executive Director and was responsible for operational and financial management, strategic planning, donor development, engagement and stewardship. Sabrina attended the University of Phoenix where she obtained her bachelor’s in business administration and master’s in accountancy. Sabrina enjoys camping, hiking, and kayaking and just being outdoors. Most important to Sabrina is spending time with her two beautiful daughters, Carissa, 28 and Hanna, 21.
Social Media Strategist at Lady Moxie Design
Lorelei Harris is an above-average-height social media strategist for Lady Moxie Design. She has created content and led communications strategy for numerous media outlets, the U.S. Air Force and U.S. Army, and a multitude of mission-driven organizations, both tall and small. Lorelei is passionate about helping people and organizations identify their voice and reason, forge intention-driven content, and connect with the right people at the right time. Over the last decade, Lorelei has lived in three countries, five U.S. states, and eight cities.