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Bracing for IMPACT: Leading with a Growth Mindset

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All too often when you hear the phrase ‘brace for impact’ there is an immediate sense of an impending catastrophe, but why can’t we alter that mindset,  why aren’t we collectively bracing for our IMPACT, viewing our network as Individuals Making Progress Across Communities Together.  211, long a critical yet more recently overlooked community asset, has experienced a renewal over the course of the past year.  211s are creatively leveraging program infrastructure to advance their mission and create more equitable access to vital community resources.  The concept of the Modern United Way challenges 211 leaders to leverage each of our unique assets in order to create stronger communities in ways that require a growth mindset, hard work, creativity, and continuous learning.  This session will focus on how approaching these challenges with both a growth mindset and an eye towards continuous learning can not only increase impact but create a stronger 211.        

After attending this workshop participants will be able to:

  • Find new and innovative methods to overcome barriers and address needs within your community.  
  • Embrace this momentum and use it to build new partnerships and enhance brand awareness.
  • Acknowledge and embrace challenges
  • Growth is uncomfortable but the end result will be worth it.
  • Identify your agency’s strengths as use this current momentum to build upon them to provide solutions
  • Cultivate a sense of purpose to build morale.

Juanita McDaniel

Manager, 211 Network Engagement

United Way Worldwide, Alexandria, Virginia


Juanita McDaniel is United Way’s Manager of 211 Network Engagement and supports a nationwide network of United Ways and non-profit agencies that address over 14 million requests for assistance each year. Her primary role is to collaborate closely with and support 211 leaders across the network to further the team’s strategic goals to enable 211 innovation and operational excellence. Before joining the team at UWW, Juanita served as the 211 Manager at United Way of the CSRA for 6 years, where she developed and implemented programs and initiatives that addressed the issues of lack of food access for seniors and school preparedness youth in low-income communities. Juanita understands the critical role that 211 plays in our community. We must develop new and innovative strategies to broaden our reach, help our community overcome barriers, and access resources. In the community, Juanita serves on the local Continuum of Care, the County Emergency Planning Committee, and numerous coalitions focused on veterans, healthcare, homelessness, and youth. Outside of work, Juanita enjoys spending time with her family and traveling.

James Collins

Director of 211

Greater Twin Cities United Way, Minneapolis, Minnesota


James Collins is the Director of 211 at Greater Twin Cities United Way. Seeking a career with impact, James came to the United Way with a background in strategic marketing and internal consulting experiences in strategic marketing and internal consulting roles at Ogilvy & Mather and the State of Minnesota. James earned a Bachelor of Arts in from Texas State University and a Master of Public Policy in Public and Nonprofit Leadership and an MBA in Marketing, both from the University of Minnesota. James lives in St. Paul with his husband and yellow lab named Freddie Mercury. Outside of work James enjoys biking and CrossFit.

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Bracing for IMPACT (Individuals Making Progress Across Communities Together)
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes A ‘brace‘ is a support that helps to steady or strengthen, and ‘to brace’ is to prepare for something hard. All too often when you hear the phrase ‘brace for impact’, there is an immediate sense of impending doom, but why can’t we change that? Why aren’t we collectively bracing for our IMPACT, viewing our network as Individuals Making Progress Across Communities Together. Prior to COVID-19, 211s were experiencing a gradual decrease in call volume and questioning about the value of our services. Since COVID-19, our call volume has increased substantially and continues to climb. Not only did we shift our way of doing business, but we had to shift our mindset to find new and innovative ways to serve our community. Our communities have enlisted us for assistance across all aspects of the COVID-19 response and at times this has created angst and uncertainty about whether or not we have the bandwidth to meet the demand. This is at the core of the ‘Modern 211’ and Leading with a Growth mindset which allows us to take on and learn from challenges, therefore increasing our abilities and our impact. We can’t be afraid to take chances and use our strengths to provide solutions.
You must register to access.
Post Session Quiz
10 Questions  |  3 attempts  |  8/10 points to pass
10 Questions  |  3 attempts  |  8/10 points to pass You will need to take this quiz to get a certificate to show not only attendance but basic engagement with the content. You can review the answers after the first try and see what you got right and what you got wrong and then fix the answers for a second try. The quizzes were written by the presenters. If you need help understanding how to interpret a quiz, there is a video on the the FAQ page on the main AIRS Learn site and also on the videos page of the conference site.
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Certificate of Completion
1.00 Hour(s) of Professional Development credit  |  Certificate available
1.00 Hour(s) of Professional Development credit  |  Certificate available
You must register to access.