How Internet Search Engines Work and How to use that to Your Advantage

4.33 (12 votes)

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(1 hour session)

Have you ever wondered what drives the results you find when you search the internet? Why is this important and what does this mean for your I&R service information and for your inquirers? How can everyone at your I&R Service contribute to making your valuable online information eligible to be found in search? This session will help participants understand how internet search engines work, why this is important and how to start looking at matching “user intent” or helping inquirers get the appropriate information and referrals, all while meeting search engine requirements.

Key Takeaways:

  • Discover what drives the results you find in search engines
  • Understand why it is important to be aware of how your information is found in search engines
  • Understand which AIRS Standards and Quality Indicators come in to play when looking at your online information
  • Find out how to help your I&R Service website and information stand out in search, while meeting several AIRS Standards and Quality Indicators
  • Consider what this all has to do with inclusive digital communication and how some search engine requirements may potentially play a role in how information is accessed by marginalized communities in the future.

Anna Finch

Toronto, Ontario

Anna Finch has worked in the Immigrant and Refugee serving sector in Ontario, Canada for more than 25 years. 20 of those years were at OCASI, on the Settlement.Org website, from its inception. She has certificates in Chat &Text I&R, certificates in Technical SEO, Structured Data, and the Semantic Web. She is a Certified Community Resource Specialist (CCRS) and Community Resource Specialist - Database Curator (CCRS - DC). Through her previous role as Settlement.Org Online Forum Moderator, she became very passionate about providing I&R online and considering other channels for I&R provision. She enjoys spending time with her family, volunteering, and continually learning.

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CLICK HERE TO JOIN - How Internet Search Engines Work and How to use that to Your Advantage
10/12/2021 at 2:30 PM (EDT)   |  60 minutes
10/12/2021 at 2:30 PM (EDT)   |  60 minutes (1 hour session) Have you ever wondered what drives the results you find when you search the internet? Why is this important and what does this mean for your I&R service information and for your inquirers? How can everyone at your I&R Service contribute to making your valuable online information eligible to be found in search? This session will help participants understand how internet search engines work, why this is important and how to start looking at matching “user intent” or helping inquirers get the appropriate information and referrals, all while meeting search engine requirements.
Quiz
8 Questions  |  3 attempts  |  6/8 points to pass
8 Questions  |  3 attempts  |  6/8 points to pass
Certificate of Completion
Live Viewing: 1.00 Hour(s) of Professional Development credit and certificate available
Live Viewing: 1.00 Hour(s) of Professional Development credit and certificate available