Social Media as an Engagement Asset

  • Registration Closed

(45 minute session)

Social media has evolved to impact a variety of elements of the customer experience. On average, 84% of customers believe that the experience they receive from an organization is just as important as the products and services they provide. Military and community I&R agencies often have no extra budget to develop a social media outreach campaign. More so, the military community presents an additional challenge, as it is a highly mobile workforce. Therefore, this workshop will teach you how to use social media as more than just a marketing tool at no extra cost, but as an engagement asset that will not only help you maintain your current customer base but help you expand it as well. This workshop will discuss five factors that have a significant impact on customer engagement and how to build a stronger platform for your customers where they can connect, interact, and grow.

Key Takeaways:

  • Social media can help you engage with customers in real-time and build stronger customer relationships
  • Improve the organization's customer service index by making service more social, offer relevant and personalized solutions to inquiries, and turn potentially negative customer experiences into positive ones
  • Social media can be your organization's best asset by helping you identify opportunities to help customers and empower you to solve organizational challenges

Connie Melendez

Program Manager

MCCS Marine and Family Programs, Okinawa, Japan

Connie Melendez is the Program Manager for MCCS Marine & Family Programs-Resources. She has worked in the customer service sector for over 15 years and in the Information and Referral field for a little over 5 years. Ms. Melendez provides comprehensive Information and Referral, education, and non-clinical consultations for Service Members and their families, as well as the retired community that resides in Okinawa, Japan. Her mission in life stems from her passion for helping others improve and maintain their quality of life. Therefore, Ms. Melendez approaches every aspect of life with the same resolve.

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Social Media as an Engagement Asset
Select the "View On-Demand Recording" button to begin.  |  45 minutes
Select the "View On-Demand Recording" button to begin.  |  45 minutes (45 minute session) - Social media has evolved to impact a variety of elements of the customer experience. On average, 84% of customers believe that the experience they receive from an organization is just as important as the products and services they provide. Military and community I&R agencies often have no extra budget to develop a social media outreach campaign. More so, the military community presents an additional challenge, as it is a highly mobile workforce. Therefore, this workshop will teach you how to use social media as more than just a marketing tool at no extra cost, but as an engagement asset that will not only help you maintain your current customer base but help you expand it as well. This workshop will discuss five factors that have a significant impact on customer engagement and how to build a stronger platform for your customers where they can connect, interact, and grow.
You must register to access.
Post Session Quiz
8 Questions  |  3 attempts  |  6/8 points to pass
8 Questions  |  3 attempts  |  6/8 points to pass
You must register to access.
Certificate of Completion
1.00 Hour(s) of Professional Development credit  |  Certificate available
1.00 Hour(s) of Professional Development credit  |  Certificate available
You must register to access.