Taking Text to the Max: Effective Best Practices in I&R
- Registration Closed
It’s proven that texting is the fastest and most efficient way to reach your community. Whether looking to spread the word to increase campaign engagement, enlist volunteers, request donations from members, or perform simple follow ups, nothing beats the ease and personal feel of a text. Learn how text messaging can reduce hold times, provide more effective disaster response, increase agent capacity, and garner greater community engagement
After attending this workshop, attendees should be able t
- List 3 text message use cases for I&R
- Explain why text messaging is more effective than emails or phone calls
- Describe best practices for mass text communication
Brandon Elwood
Partner and Co-Founder
Pidj.co, Denver, Colorado
Brandon Elwood is Partner and Co-founder of Pidj.co, a provider of business text messaging, marketing and customer engagement services.Prior to Pidj, he founded AppJester, a company specializing in custom iOS and Android app development. Before his foray into the world of software, he worked at United Way of Salt Lake as a Community School Director as well in Title I Schools and other non-profit organizations. He earned bachelor’s degrees in Communication Studies and French from Utah State University and a master’s degree in Education from Weber State University. In his spare time, Brandon enjoys running and hiking, playing tabletop games, RV adventuring, kicking back with his guitar, and conversing in French or Spanish when he has the chance. He resides with his wife and three children in Logan, Utah.
Erik Drumm
CEO and Partner
Pidj.co, Denver, Colorado
Erik Drumm, a 15-year expert in the telecommunications industry, is CEO and Partner at Pidj.co, a provider of business text messaging, marketing and customer engagement services. He provides strategic direction for the company, including product development, customer experience and go-to-market plans.
A serial entrepreneur, he has helped grow companies that solve today's challenges in business communications. His call center background and an empathy for today's customer experience provide a guide post in every product & process he creates. He resides in Denver with his wife and daughter. He loves the outdoors and enjoys skiing, mountain biking, and camping.
Sandra Carpio
Director of Operations
United Way of Salt Lake, Utah 211, Salt Lake City, Utah
Sandra Carpio is the 211 Director of Operations at United Way of Salt Lake, Utah. She held several roles within 211 in her nine years at UWSL. She started as a seasonal 211 I&R specialist, then was offered a permanent opportunity which she happily took. She was a Navigator and stood up the 211 Navigator program which assisted Utahns with enrollment for healthcare coverage through the health insurance Marketplace, Medicaid, and CHIP. She then was the 211 Projects Manager and led several projects and programs for 211. She later became the 211 Operations Manager and now the 211 Operations Director. Sandra is a graduate of the University of Utah with a B.S. in Sociology and certificate in Criminology. She has a passion to serve her community and be part of the much needed change in our current inequitable systems.