Taking Text to the Max: Effective Best Practices in I&R


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It’s proven that texting is the fastest and most efficient way to reach your community. Whether looking to spread the word to increase campaign engagement, enlist volunteers, request donations from members, or perform simple follow ups, nothing beats the ease and personal feel of a text. Learn how text messaging can reduce hold times, provide more effective disaster response, increase agent capacity, and garner greater community engagement

After attending this workshop, attendees should be able t

  • List 3 text message use cases for I&R
  • Explain why text messaging is more effective than emails or phone calls
  • Describe best practices for mass text communication

Brandon Elwood

Partner and Co-Founder

Pidj.co, Denver, Colorado


Brandon Elwood is Partner and Co-founder of Pidj.co, a provider of business text messaging, marketing and customer engagement services.Prior to Pidj, he founded AppJester, a company specializing in custom iOS and Android app development. Before his foray into the world of software, he worked at United Way of Salt Lake as a Community School Director as well in Title I Schools and other non-profit organizations. He earned bachelor’s degrees in Communication Studies and French from Utah State University and a master’s degree in Education from Weber State University. In his spare time, Brandon enjoys running and hiking, playing tabletop games, RV adventuring, kicking back with his guitar, and conversing in French or Spanish when he has the chance. He resides with his wife and three children in Logan, Utah. 

Erik Drumm

CEO and Partner

Pidj.co, Denver, Colorado


Erik Drumm, a 15-year expert in the telecommunications industry, is CEO and Partner at Pidj.co, a provider of business text messaging, marketing and customer engagement services. He provides strategic direction for the company, including product development, customer experience and go-to-market plans.

A serial entrepreneur, he has helped grow companies that solve today's challenges in business communications. His call center background and an empathy for today's customer experience provide a guide post in every product & process he creates. He resides in Denver with his wife and daughter. He loves the outdoors and enjoys skiing, mountain biking, and camping.

Sandra Carpio

Director of Operations

United Way of Salt Lake, Utah 211, Salt Lake City, Utah


Sandra Carpio is the 211 Director of Operations at United Way of Salt Lake, Utah. She held several roles within 211 in her nine years at UWSL. She started as a seasonal 211 I&R specialist, then was offered a permanent opportunity which she happily took. She was a Navigator and stood up the 211 Navigator program which assisted Utahns with enrollment for healthcare coverage through the health insurance Marketplace, Medicaid, and CHIP. She then was the 211 Projects Manager and led several projects and programs for 211. She later became the 211 Operations Manager and now the 211 Operations Director.  Sandra is a graduate of the University of Utah with a B.S. in Sociology and certificate in Criminology. She has a passion to serve her community and be part of the much needed change in our current inequitable systems.

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CLICK HERE TO VIEW - Taking Text to the Max: Effective Best Practices in I&R
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes Texting is the fastest and most efficient way to reach your community. Whether you are looking to spread the word to increase campaign engagement, enlist volunteers, solicit donations from members, or perform simple follow ups, nothing beats the ease and personal feel of a text.
Post Session Quiz
10 Questions  |  3 attempts  |  8/10 points to pass
10 Questions  |  3 attempts  |  8/10 points to pass You will need to take this quiz to get a certificate to show not only attendance but basic engagement with the content. You can review the answers after the first try and see what you got right and what you got wrong and then fix the answers for a second try. The quizzes were written by the presenters. If you need help understanding how to interpret a quiz, there is a video on the the FAQ page on the main AIRS Learn site and also on the videos page of the conference site.
Certificate of Completion
1.00 Hour(s) of Professional Development credit  |  Certificate available
1.00 Hour(s) of Professional Development credit  |  Certificate available